"Finally a way to follow-up, without me."
One of the true virtues of any successful entrepreneur is how to overcome the challenge early on of getting your product / market fit right.
Here is a slideshow that highlights quickly what Product / Market Fit (PMF) looks like articulated by Andrew Chen. I’m a big fan of Andrew’s as much of his work and dictations apply to PolitePersistence in regards to getting our ‘formula’ right.
If you’re an entrepreneur or player in the tech world, I suggest you follow him.
I bring up the PFM because a friend of mine Scott Barnett, Founder of Bizyhood, is dialing in on his PFM at the time of this writing.
As for background on Bizyhood I’ll let Scott explain it in his words how Bizyhood got started:
"We had problems [i.e. customer service, product quality, etc.] with local businesses and had no way to address our issues. Services like the Better Business Bureau couldn’t tell us what complaints they had received about businesses we were researching; they could only tell us how many complaints and which ones were “resolved”. We want a more open and transparent system where both customers and businesses have a voice. Today’s review sites are all about ratings, we want them to be about conversations. Bizyhood will become the local town “hub” on the Internet, and allow users to feel like a local no matter where they search for products, services or general information."
Bizyhood is in an exciting time of their development.
The early stages of vetting the customer is a roller coaster ride of emotions. I have to imagine that its kind of like raising a child and wondering where the years went by the time the child is a teenager.
Vetting the customer is a step of development that is more appreciated after you've moved on from that stage.
Scott has identified a key concern keeping him up at night:
“Given that we are a Lean Startup and still in Customer Development mode, our biggest challenge is getting the "right" feedback from current and potential users of our online system. Of course, immediately after that is figuring out how to attract both Businesses and Users to our marketplace.”
When consulting with Scott, I've expressed how employing The Polite Persistence System for vetting and identifying his target customer's will make dealing with the screaming sounds of his baby business more enjoyable.
The good news is that Scott is already implementing some aspects of The Polite Persistence System in his outreach efforts such as:
Multiple Touch Points: Leveraging multiple touch points over a short period of time to connect with businesses. This involves email, Twitter DM and @ replies, Linkedin, phone, etc.
Calendar Scheduling: Scott uses his calendar to schedule all follow ups. This is what works for Scott. Some people prefer follow up reminder tools.
Assuming People Are Busy: Reaching out to individuals until receiving a response. If he receives a ‘no’ or ‘not interested’ he stops persisting. He has never considered a lack of a response as a "no". So, all of his relationships (customers, partners, employees, spouse!) know that if he asks a question, he expect an answer.
I look forward to using Bizyhood as I hate not knowing if I am able to catch the attention of a business owner if I have an issue with their product or service.
Being politely persistent with a business in order to address a customer service or product issue in order to have your issue made right is another skill that I’ll cover in a future post.
In the mean time, let’s count on a service like Bizyhood to put us in touch with local business owners when the time comes.
If you are interested in learning more about Bizyhood feel free to reach out to Scott via:
What are some ways you have politely persisted with a company or organization to have an issue made right? Let us know in the comments below.